Grocery Headquarters

Our CEO Matt LaCasse discusses Birch Benders’ partnership with Target in the November issue of Grocery Headquarters:

“Target has been a really great partner—a fun and innovative partner as well,” LaCasse says. “They’ll throw ideas at us and then we’ll turn around and make a new pancake flavor for them. Last year we launched our Pumpkin Spice Pancake Mix with them. It was a one-year exclusive for the fall harvest season. This year we are contributing a Sweet Potato as an exclusive for them, alongside the Pumpkin Spice.”

For full article, click here.