How to Break Into the Healthy Food Business

Six healthy food entrepreneurs share their expert tips

From entrepreneurs launching new healthy food products to food bloggers and vloggers broadcasting their healthy eating ideas to health coaches and healthy food consultants helping people make better eating choices, more and more people seem to be making a career out of healthy food. But while being an entrepreneur sounds sexy, it requires a different skill set than being a chef, dietitian or just a person who’s passionate about food and health.

I, for one, am a registered dietitian, spokeswoman, writer and cookbook author, but may not be the best person to ask about breaking into the business since I was self-guided. So, I turned to six entrepreneurs who have broken into the healthy food biz to get their tips to success. Here’s what they said:

Find a mentor.

“It’s hard to learn any industry, and there are a lot of potential pitfalls that a good mentor can help you avoid. Mentorship has been invaluable to me personally, and I think finding mentors and people who have been successful in your industry and are willing to advise you is one of the most important parts of being an entrepreneur and building a successful business. One of the most influential mentors in my life built his company from nothing; he had no prior industry experience getting started, but he became a student of the industry, surrounded himself with the right people and advisors, and ultimately led his company to a very profitable exit. He really understands the difficulties we face on a day-to-day basis because he’s faced them too. It’s wonderful to have people you can count on who have been there, done that, and want to help guide you along to the path to success.”

– Lizzi Ackerman, co-founder and CMO of Birch Benders

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