Co-founders Matt LaCasse and Lizzi Ackerman are bringing flapjacks back to the breakfast table with their all-natural pancake and waffle mix.

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The new mix captures the smooth, creamy taste of peanut butter and boasts 16g of protein per serving.

All-natural pancake and waffle mix brand Birch Benders is bringing the its combination of flavors to new heights with the launch of a new Peanut Butter Protein Pancake & Waffle Mix. The Sprouts exclusive variety will be available for $5.99.

As with all Birch Benders mixes, the new Peanut Butter Protein Mix is all-natural, and only requires consumers to add water to prepare. The new mix captures the smooth, creamy taste of peanut butter and boasts 16g of protein per serving. Each pouch serves as a great source of calcium and contains no GMOs, trans fat, or BPAs. The mixes are protein-packed and do not contain eggs, milk, or oil.

Birch Benders recognizes a growing consumer demand for functional, packaged food that doesn’t sacrifice quality for convenience. Along with the new Peanut Butter Protein Mix, the Denver-based micro-pancakery also offers paleo, gluten free, and vegan varieties, as well as an original protein option.

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Mixing business and love can be a tricky proposition, but two couples are proving they can make it work with their young, successful businesses. TODAY’s Sheinelle Jones introduces the couples behind Birch Benders, a “micro-pancakery,” and Sugarfina, a luxury candy boutique.

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Peanut butter and pancakes have long been a favorite pairing and Birch Benders is bringing the delicious combo to new heights with its new Peanut Butter Protein Pancake & Waffle Mix. The new all-natural mix requires simply adding water for smooth, creamy flavor and 16 grams of protein per serving. Each pouch serves as a great source of calcium and contains no GMOs, trans fat or BPAs. The company also offers Paleo, Gluten Free and vegan varieties as well as an original Protein option.

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“There is hardship in everything except eating pancakes,” the English preacher Charles Haddon Spurgeon once said, and all we can add to that is a hearty “Amen!”

March 7 marks IHOP’s National Pancake Day and (not that we need an excuse) we’re fully prepared to flip for a stack of flapjacks. Looking for a hot deal on hotcakes? Head to IHOP for a free short stack of buttermilk pancakes from 7 a.m. to 7 p.m. (The chain asks customers to make a charitable donation in hopes of raising $3.5 million for children battling critical illnesses; the company has raised $24 million since Pancake Day began in 2006).

If you’re in a rush and would rather dine at home, pick up Birch Benders‘ new Peanut Butter Protein Pancake & Waffle Mix (available exclusively at Sprouts for $5.99). Just add water to the all-natural mix for creamy cakes loaded with 16 grams of protein per serving.

The Denver-based “micro-pankery” also offers Paleo, gluten-free, chocolate chip, buttermilk, six grain cinnamon and other flavors. Two words: Pancake buffet.

BIRCH BENDERS CLASSIC PEANUT BUTTER & JELLY PANCAKES
Makes 2 stacks; total time: 20 minutes

INGREDIENTS
For the pancakes:

• 3/4 cup Birch Benders Classic Pancake and Waffle Mix
• 3/4 cup whole milk
• 1/4 cup Justin’s Classic peanut butter
• Vegetable oil for greasing
• Jam or jelly of your choice

DIRECTIONS

Whisk together peanut butter and 1/2 cup of milk slowly, so as not to splash. Mix in Birch Benders.

Slowly add last 1/4 cup of milk, stirring until mostly combined, with a few lumps and bumps here and there. Let rest 5-10 minutes for extra fluffiness.

Heat a non-stick griddle to medium-high and lightly grease with vegetable oil. Using a 1/3-cup measure, scoop mix into pan, cooking until bubbles have formed and mostly popped before flipping.

Top your pancake stack with jam or jelly, or layer between for extra fruit. Serve hot or cold.

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Lizzi Ackerman intended to be a scientist. But science took her in a different direction, away from the lab and into a kitchen.

Now Ackerman, along with her husband, Matt LaCasse, are the owners of natural pancake mix company Birch Benders. The business was born in Boulder, and has grown into multi-million dollar enterprise in just over two years.

Ackerman, 29, landed a spot on Forbes’ 30 Under 30 list, and Birch Benders earned some ink in a recent New York Times piece about Boulder’s natural food scene.

We sat down with Ackerman to learn more about her career change.

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Birch Benders, purveyor of all natural and organic pancake and waffle mixes, has expanded into Whole Foods Market. Previously available in select Whole Foods regions, Birch Benders’ Classic, Protein, Paleo and Gluten Free Mixes are available at Whole Foods across the country for a suggested retail price of $4.99-$5.99.

“We are on a mission to bring people back together around the kitchen table by offering the most convenient, delicious pancake mixes on the market—food that you can actually feel good about serving your loved ones,” says Matt LaCasse, co-founder and CEO of Birch Benders. “Our launch into Whole Foods nationwide is a major milestone for our brand and will allow us to reach even more pancake lovers and create new ones. We’re excited to further expand our relationship with Whole Foods and expand access to our better-for-you, seriously tasty pancake and waffle mixes, as well as offer varieties that meet a range of preferences and dietary needs.”

Birch Benders offers a line of just-add-water, natural pancake and waffle mixes made with the highest possible quality ingredients. The brand offers varieties that cater to an array of dietary restrictions and preferences, including vegan, Paleo, high-protein, and gluten free options.

Whole Foods has played a major role in Birch Benders’ curation of innovation. In 2015, a Whole Foods buyer specifically requested that the micro-pancakery create a Paleo option to meet growing consumer demand. After 99 painstaking recipe formulations, Birch Benders achieved its current mix. Today, Birch Benders’ Paleo variety is the most popular pancake mix SKU in the natural channel.

For full article, click here.

Birch Benders Micro-Pancakery Pancake & Waffle Mix Classic Recipe

Using only natural and organic ingredients in their line of baking mixes, Colorado-based health food brand Birch Benders is on a mission to redefine your idea of pancake perfection. Nut-free, soy-free, and free of the most common food allergens, Birch Benders is a crowd favorite among families with dietary restrictions or preferences.

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In my third trimester of pregnancy I had a fierce craving for pancakes, one so fervent that I kept a pitcher of batter at the ready in the fridge. It’s no wonder our daughter frequently calls out for the food that nourished her daily for months in the womb (we joke that she’s part pancake).

My love for pancakes has not waned though I no longer keep a pitcher full of batter for quick fixes. For busy weekday mornings, however, I reach for quality mixes that require just one ingredient: water. My newest discovery are the pancake and waffle mixes from Birch Benders Micro-Pancakery. Birch Benders are made by Matt and Lizzi, passionate pancake lovers like myself, who wanted to create better than restaurant pancakes that are easier to make than from scratch. Their delicious mixes have certainly passed the taste (and ease) test in our house!

Birch Benders all-natural gourmet mixes come in a variety of flavors like Buttermilk, Six Grain and Six Grain Cinnamon, Chocolate Chip, their Classic blend, and Sweet Potato, as well as Gingerbread Spice, Pumpkin Spice, and Double Chocolate Peppermint, so you can get a taste of the holiday season any time of the year. They also offer specialty mixes which include Paleo, Gluten Free, Protein, and as of today, March 1, a new Peanut Butter Protein mix, which boasts 16 grams of protein per serving, serves as a great source of calcium, and contains no GMOs, trans fat, or BPA!

Their delicious mixes are also super versatile and can be used in many dishes other than a traditional breakfast. Use their Classic mix (or Paleo) for a tasty pizza crust or to whip up some scrumptious Mini Muffin Chicken Pot Pies. The Gluten Free mix can be used as a coating for Oven Baked Fried Shrimp or to bake up a gluten free Orange Marmalade Bundt Cake. Check out all their yummy recipes here for inspiration. You might just find the need to keep a pitcher of batter in the fridge yourself.

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DENVER– Birch Benders, purveyors of all natural and organic pancake and waffle mixes, is proud to announce the nationwide expansion into the leading natural and organic retailer, Whole Foods Markets. Previously available in select Whole Foods regions, Birch Benders’ Classic, Protein, Paleo, and Gluten Free Mixes will be available at Whole Foods across the country, retailing for $4.99-$5.99 MSRP.

“We are on a mission to bring people back together around the kitchen table by offering the most convenient, delicious pancake mixes on the market — food that you can actually feel good about serving your loved ones,” said Matt LaCasse, co-founder and CEO of Birch Benders. “Our launch into Whole Foods nationwide is a major milestone for our brand and will allow us to reach even more pancake lovers and create new ones. We’re excited to further expand our relationship with Whole Foods and expand access to our better-for-you, seriously tasty pancake and waffle mixes, as well as offer varieties that meet a range of preferences and dietary needs.”

Birch Benders offers a line of just-add-water, natural pancake and waffle mixes made with the highest possible quality ingredients. The brand offers varieties that cater to an array of dietary restrictions and preferences, including vegan, Paleo, high-protein, and gluten free options.

Whole Foods has played a major role in Birch Benders’ curation of innovation. In 2015, a Whole Foods buyer specifically requested that the micro-pancakery create a Paleo option to meet growing consumer demand. Birch Benders took the challenge head-on, and after 99 painstaking recipe formulations, landed on the perfect mix. Today, Birch Benders’ Paleo variety is the most popular pancake mix SKU in the natural channel.

For full article, click here.

Lizzi Ackerman had her mind set on being a doctor. That decision, made after a life-changing event, seemed perfect – until it wasn’t. “As much as I loved medicine,” admits Lizzi, “it wasn’t the right fit.” But that didn’t stop her from being a doctor; she just went a different direction. Lizzi left medicine behind to become Dr. Pancake.

While her title might sound like a joke, Lizzi’s company (which she runs with her husband, Matt) is anything but. Birch Benders Micro-Pancakery is one of the fastest growing pancake mix brands. What started as a solution to a morning problem – how to make natural, good-for-you pancakes as easy as to make as the conventional brands – has since turned into an incredibly successful business. Birch Benders is so successful in fact that they’ve landed in Targets nation-wide. And we trust Target.

In this interview Lizzi shares what it takes to be an entrepreneur, what challenges the company is tackling and even what makes the perfect pancake. We have a feeling Dr. Pancake won’t lead us astray.

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Birch Benders is thrilled to announce that our Protein Pancake & Waffle Mix is the winner of Prevention’s Cleanest Packaged Foods Awards 2017 in the breakfast category.

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Birch Benders, a pancake mix business that is working to dent sales of Bisquick and Aunt Jemima, got its first shot at Lucky’s, an organic grocery chain that Kroger took a stake in last year. Matt LaCasse, one of Birch Benders’s founders, had landed in Boulder in 2011 after graduating from Yale and was looking for a way to stay at the end of a long ski season.

In 2011, Lucky’s asked Birch Benders to demonstrate its product in one of its stores. Customers flocked to its table for samples served with juice. But it didn’t move off the shelves.

The grocer stuck with Birch Benders, however, through four or five iterations of the product, Mr. LaCasse said. Once the company got the price down to $4.99 and $5.99 for a one-pound pouch, Birch Benders began flying off the shelves.

Now Birch Benders mixes are sold in Target, Safeway, Giant Eagle and Whole Foods.

“I don’t know that in another city, a retailer would have stuck with us for as long as Lucky’s did,” said Lizzi Ackerman, the company’s chief operating officer, who was just named to the Forbes “30 Under 30” list of food entrepreneurs. “They really gave us a chance to get it right.”

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