The 5 Coolest New Healthy Food And Drinks Coming To Your  Supermarket
“This micro-pancakery (totally a thing) has several amazing mixes that only require adding water…but the Sweet Potato mix, which is exclusive to Target, definitely stands out. Super easy, super simple ingredient list, and super buzzworthy.” 

Spoon University

You can make a whole lot more than just pancakes with our mixes! Spoon University gives you the scoop in 13 Recipes That Prove Birch Benders Pancake Mix is a Dorm Room Must Have.



Bustle Magazine discusses foods to fill you up. They spoke with our CEO Matt Lacasee for the article, who said, “A great way to start every day off with plenty of lasting energy is to eat a protein-packed breakfast each morning”. We recommend trying our Protein.



Our Pumpkin Spice Pancake & Waffle Mix is highlighted in 30 Healthy Pumpkin Spice Snacks and Treats You Can Get at the Grocery Store.



Awesome!!! Thanks so much for making this mix!!! Not only fast and easy, but so delicious!! I do my best to stick to the Paleo diet and was totally craving pancakes and sad that I couldn’t have them till I found this. Now I can have them any time and couldn’t be happier!!! I love this mix!!!

Huffington Post

Our Gluten Free Pancake & Waffle Mix is featured in “9 Gluten-Free Foods To Satisfy Your Bread Addiction.”

For full article, click here.

Food Navigator

Birch Benders Paleo Pancake & Waffle Mix featured in article that investigates the growing prevalence of almonds in plant-based foods.


Food Navigator

Birch Benders founder Matt LaCasse discusses the journey to building Birch Benders, and shaking up the lagging pancake category.


Classic Review

“Best pancake mix ever! Was hoping to find it in a larger quantity.”

Grocery Headquarters

Our CEO Matt LaCasse discusses Birch Benders’ partnership with Target in the November issue of Grocery Headquarters:

“Target has been a really great partner—a fun and innovative partner as well,” LaCasse says. “They’ll throw ideas at us and then we’ll turn around and make a new pancake flavor for them. Last year we launched our Pumpkin Spice Pancake Mix with them. It was a one-year exclusive for the fall harvest season. This year we are contributing a Sweet Potato as an exclusive for them, alongside the Pumpkin Spice.”

For full article, click here.

Chocolate Chip Review

These pancakes are amazing! They are so simple to prepare and the taste is awesome. I didn’t see the note about the chocolate chips all being on the top, so I got some really chocolate-y pancakes, but I’m not complaining!